Women's Refuge

The 17,680 Nights of July

OVERVIEW

By creating the world’s longest month, we raised enough money to helps thousands of women and children escape family violence.

in-depth analysis provided by DOt loves data
campaign outcomes

$524,380

Raised in one month

‍26,219

Safe night's raised

43,600

Unique website visitors

BEST ADS

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The campaign’s hero mechanism was a 17,680-night booking calendar.

Through this online calendar, New Zealanders could book a night at a Women’s Refuge on behalf of a woman and her children for just $20.

Why 17,680 nights?

Every month, New Zealand women and children coming to Women’s Refuge need a collective 17,680 nights of safe, secure accommodation. It was an ambitious target, and an even more urgent need.

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The calendar was kept updated throughout the month, effectively highlighting the scale of the problem, and making New Zealanders feel like they could make a genuine difference.

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By the end of the month, The 17,680 Nights of July had become the most successful fundraising campaign ever for Women’s Refuge.

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