What if, instead of acting like a charity, Women’s Refuge begin to behave more like an accommodation provider – the essential service at the heart of their offering? We created a platform that allows New Zealanders the chance to book an escape for those who can’t book one for themselves. So, for just $20 you can book a ‘Safe Night’ anywhere in New Zealand for someone who really needs it.
Watch the campaign video below.
To help raise the profile of Women's Refuge, we recruited the services of Kiwi actor Miranda Harcourt to front the 'Safe Night' accommodation campaign. Miranda says: “I was shocked to learn that New Zealand has the highest rates of family violence in the developed world so, of course I was happy to lend a hand. Women’s Refuge needs every penny and all the support we can give."
Understanding the importance of supporting Women’s Refuge's new approach, Trade Me has kindly donated $45,000 worth of advertising for free. Ivan Fuyala, Head of Audience, commented “Women's Refuge do incredible work for some very vulnerable Kiwis, providing them with a platform to advertise this valuable campaign is the least we could do.”