Motion

Kiwibank Tertiary Campaign

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Client

Kiwibank

Uni, you’ve got this!

When Kiwibank asked us to create a video series that spoke directly to school leavers and tertiary students about money, we knew we wanted to tackle the subject matter from a completely new perspective. And coming from a bank, the tone needed to be just right too. We talked to students about their experiences dealing with stress, moving out and flatting and surviving the first few months of uni. Then we got them in the recording studio and brought their stories to life with simple, colourful animations.

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A simple message and unexpected style can actually create strong, brand-aligned content.
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