Print + Digital + Brand + Packaging

NZ Rugby Events

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Client

New Zealand Rugby

Ready, Set, Chicago!

The brief was to dazzle VIPs with a bespoke invitation to the November 2016 Chicago Test match. We paid homage to the City of Lights with a jazzy, oversized printed invitation that still rang true to the NZ Rugby brand and included die-cut detail, silver foil, stitched spine and hand-made envelope. As expected there was a digital translation to HTML email form.

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Some authentic All Blacks jersey fabric may have been harmed in the making of these passport covers.
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London calling…

The highly anticipated 2015 Rugby World Cup saw many Kiwi’s packing their passports and heading to London. We kicked it up a notch for NZ Rugby VIP’s who received this handmade gift box containing passport cover, iPad cover, London guide book, ticket folder, map and merino blanket – all 100% personalised.

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