New Zealand Rugby
The brief was to dazzle VIPs with a bespoke invitation to the November 2016 Chicago Test match. We paid homage to the City of Lights with a jazzy, oversized printed invitation that still rang true to the NZ Rugby brand and included die-cut detail, silver foil, stitched spine and hand-made envelope. As expected there was a digital translation to HTML email form.
The highly anticipated 2015 Rugby World Cup saw many Kiwi’s packing their passports and heading to London. We kicked it up a notch for NZ Rugby VIP’s who received this handmade gift box containing passport cover, iPad cover, London guide book, ticket folder, map and merino blanket – all 100% personalised.