Powershop were the original challenger in the market. Always relatable, distinctive and for the people. But things were getting crowded, as other challengers came along and joined the big traditional players. That left Powershop stuck in the middle. They needed to boost their brand awareness and remind people what made them different.
Our big, pink personification of power was hard to miss, challenging the status quo of who’s in charge and what it means to be with a power company. We even ran an ad in the personals section of the classifieds.