Motion + Brand + Campaign

Powershop brand awareness: Year 2

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Client

Powershop

The power company we all deserve 

Welcome to year two of the Powershop brand campaign. To see what we did in year one, click here.


After developing a distinct new brand platform, it was time to remind people why Powershop was the original challenger brand.

On TV, we hosted a dinner party for customers of the other power companies.

This gave us the opportunity to call out the competition for their bad habits and so called ‘deals’. At the same time, we positioned Powershop’s offering as truly aspirational.

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We also fired shots in OOH and online.

Making it clear that people deserve better from their power companies. A better relationship and a better way to access power that truly puts them in control.

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We were clearly onto something, because…
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Play

Consume a sample of some fast paced creative eye candy here.