Rugby World Cup 2019
Client
NZ Rugby
A beautiful collision
New Zealand’s reputation for being a warm and welcoming host is built on the traditional Maori value of Manaakitanga. Combined with the true spirit of Japanese hospitality; Omotenashi, these two values ensured the stay of NZ Rugby’s guests was a very special one.
The iconic image of the Rising Sun behind Mount Fuji was transformed into the shape of a rugby ball. Rugby in Japan had arrived!
