Brand

Rugby World Cup 2019

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Client

NZ Rugby

A beautiful collision

New Zealand’s reputation for being a warm and welcoming host is built on the traditional Maori value of Manaakitanga. Combined with the true spirit of Japanese hospitality; Omotenashi, these two values ensured the stay of NZ Rugby’s guests was a very special one.



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The iconic image of the Rising Sun behind Mount Fuji was transformed into the shape of a rugby ball. Rugby in Japan had arrived!
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Consume a sample of some fast paced creative eye candy here.