The Building Construction Industry Training Organisation (BCITO) has launched its latest campaign encouraging New Zealanders to consider a construction trade as a career.
This campaign welcomes the return of Michael and his family after last year’s Tricky Chat. While Michael has now started his construction apprenticeship, Dad still believes it all sounds too good to be true.
To position the trades as a clever career choice for young Kiwis, BCITO know they have to target the influencers and parents of school leavers and tackle the prejudices they have against a career in the trades.
To set up the campaign, The Stakeout was preceded by a video-led teaser campaign, asking audiences to share what they think happened between Michael and his parents.