Terracotta Warriors
Client
Te Papa / Toi Art / WREDA
Together we developed an identity and awareness campaign that would attract 100.000+ visitors to visit the Terracotta Warriors at Te Papa. Our thinking centred around breathing life into these fascinating, spiritually charged artefacts: the guardians of the emperor’s immortal soul. This idea was translated through printed and digital media as well as video assets for TV and online. Colour palettes, typefaces and motion storytelling all contributed to this atmosphere creating an unforgettable experience for the visitors.
My eight year old son has designed a weekend away…he has seen two adverts on TV about it and is beyond excited – Devine Mandula
I have seen a lot of vox pops that are one dimensional but this really captures different angles and the B roll is beautifully shot – Kate Camp
