Brand

Trade Me Rebrand

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Client

Trade Me

Kevin 2.0

We teamed up with our friends at Assignment Group to work on the evolution of one of New Zealand’s most popular web brands Trade Me; it’s sub brands and brand world. Having decided that Kevin was too integral a part of Trade Me’s brand proposition to retire just yet, we explored ways in which he could play an even larger role in expressing the brands inquisitive, active personality within a flexible framework.

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You've seen him before… in your fruit bowl, the carabiner with your keys on it, your mouse pad.
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