Trade Me Rebrand
Client
Trade Me
Kevin 2.0
We teamed up with our friends at Assignment Group to work on the evolution of one of New Zealand’s most popular web brands Trade Me; it’s sub brands and brand world. Having decided that Kevin was too integral a part of Trade Me’s brand proposition to retire just yet, we explored ways in which he could play an even larger role in expressing the brands inquisitive, active personality within a flexible framework.
You've seen him before… in your fruit bowl, the carabiner with your keys on it, your mouse pad.
