Many small retailers aren’t making the tax contributions they should. We needed to drive them online to get their affairs in order, because if they don’t, IR will. Surprising messages on their doorsteps turned what might have been an off-putting warning into a strong flowof traffic to the Inland Revenue website.
ON HERO BANNERS
IN SPECIFIC CATEGORIES (25X INDUSTRY BENCHMARK)
WEBSITE VISITS
ON SITE FOR PAID PROGRAMMATIC CLICK-THROUGHS
Using posters of shops in beautiful Kiwi landscapes, our campaign demonstrated the absurdity of hoping your public businesses’ tax affairs can stay hidden. EightyOne Media placed these outside the very businesses our campaign targeted, making the message impossible to ignore.
We mirrored this precision online with detailed geo-fencing, delivering digital ads to target industries and achieving exceptional category click-through results.
