Welcome

We love to make stuff. It’s all about better than the last, more fun than the first and wondering what’s next. We are EightyOne, but we’re younger than we sound.

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Digital + Motion + Brand

The Wellington Effect

We worked with WellingtonNZ (WREDA) to create a campaign centred around the thought that Wellington inspires and invigorates all those who visit, making you feel young again. It suggests that a break in the Capital may be able to reverse the aging process; something we call The Wellington Effect.

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Print + Brand

OnMAS magazine

A year ago, MAS approached us to freshen up their much loved quarterly Membership magazine. While the magazine was well received by their Member base, it did not align with their new direction as a business or their recent brand refresh.

We partnered with Wellington-based PR agency, Sputnik, to completely overhaul the structure of the content, design and layout of the magazine.

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Print + Digital + Motion + Brand

Kiwibank New Zealander of the Year

This year, we couldn’t have been prouder to have worked behind the scenes, helping Kiwibank honour two very special individuals who have selflessly given their time, vision and creativity to make a positive impact within their communities and the country as a whole.

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Print + Digital + Motion

TrumpFace

TrumpFace is a display typeface designed by the team at EightyOne to commemorate the trials and tribulations of the 45th President of the United States of America.

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Print + Digital + Motion + Brand

Terracotta Warriors

How do you capture the breath-taking awe of the greatest archeological find of the 20th century? We worked closely with Te Papa and WREDA on this world-class opportunity – bringing the story of China’s first emperor to life.

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Print + Motion

Thinking Outside the Square Stamp Series

Designing a New Zealand Post stamp series celebrating Kiwi innovation and ingenuity was an opportunity too good to miss. Of course, we jumped on it lickety split and had a blast. So much so in fact, we even brought them to life in an animation.

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Print + Digital + Motion

Powershop: it's a power shift

Power-shift is a brand awareness campaign like no other. A nationwide campaign featuring unique, interactive out of home installations, interactive mall panels using gesture and facial recognition technology, foot traffic counters and user controlled Phantom Billsticker panels all designed to entertain, amuse and empower their audience.

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Digital + Motion + Brand

Trade Me Insurance

On the back of some data led digital acquisition work, EightyOne were engaged to review the Trade Me Insurance platform and develop a visual identity across TMI’s existing website structure, video content and digital presence.

In partnership with Octave we examined the current content structure, tone of voice, information architecture and user experience and then worked with TMI to develop a set of recommendations to refresh their content and experience.

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Digital + Motion + Brand

Kiwibank Social Content

Our growing relationship with Kiwibank has taken us on a journey of fast-paced, fascinating content – we've celebrated Mother's Day and Labour Day, recognised Māori New Year and Conservation Week, and promoted Money Week. Together we weave animation, video and design to tell meaningful New Zealand stories.

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Print + Motion + Brand

Wellington Phoenix FC

Changing the logo of a football club is a big deal. Do it for the wrong reasons, or in the wrong way, and a club can lose thousands of fans. And let’s face it, we need all the fans we can get!

To us the Phoenix logo just wasn’t Wellington enough. Great football logos are simple, strong, and represent the area they come from. So we made the new logo a pared back version of the old one. We made it solid black on Phoenix Yellow. We made the lines stronger and cleaner.

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Motion + Brand

David Reid Homes

David Reid Homes asked us to create a platform that is true to their unique processes and outcomes. We set out to speak to their high level of craft in building and design and their core message of Designed for You.

Our core idea is that everything starts with a blank piece of paper. We wanted to show the process of designing a house with David Reid Homes as an effortless process with an impeccable level of craftsmanship.

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Print + Digital

Data Strategy & Visualisation

We believe in the power of data to transform business. Working with our friends over at DOT loves data, we’re able to glean relevant insights and bring them to life. Beautiful execution is just as important for both comprehension and buy in.

We go deeper than just beautification though, with plenty of nous in the digital automation space. Rather than being salesy, it's about targeted communications through smarter connections.

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Print + Digital + Brand + Packaging

Sacred Spring Gin

When Takaka-based micro distillery Dancing Sands told us the story of their premium gin, we envisaged a clean break from the spirit’s traditional European and Colonial roots. We developed the name, brand identity, packaging and web presence for this uniquely New Zealand product that demands to be seen and tasted.

Enjoy! Citrus strictly optional.

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Motion

EightyOne Showreel

What's better than beautiful design? When it moves, that's what. Check out the highlights of our recent animation, motion graphics and videography here.

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