Welcome

We love to make stuff. It’s all about better than the last, more fun than the first and wondering what’s next. We are EightyOne, but we’re younger than we sound.

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Print + Motion + Brand

Wellington Phoenix FC

Changing the logo of a football club is a big deal. Do it for the wrong reasons, or in the wrong way, and a club can lose thousands of fans. And let’s face it, we need all the fans we can get!

To us the Phoenix logo just wasn’t Wellington enough. Great football logos are simple, strong, and represent the area they come from. So we made the new logo a pared back version of the old one. We made it solid black on Phoenix Yellow. We made the lines stronger and cleaner.

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Digital + Motion + Brand

Kiwibank Social Content

Our growing relationship with Kiwibank has taken us on a journey of fast-paced, fascinating content – we've celebrated Mother's Day, recognised Māori New Year and promoted Money Week. Together we weave animation, video and design to tell meaningful New Zealand stories.

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Motion + Brand

David Reid Homes

David Reid Homes asked us to create a platform that is true to their unique processes and outcomes. We set out to speak to their high level of craft in building and design and their core message of Designed for You.

Our core idea is that everything starts with a blank piece of paper. We wanted to show the process of designing a house with David Reid Homes as an effortless process with an impeccable level of craftsmanship.

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Print + Digital

Data Driven Marketing

We believe in the power of data to transform business. Working with our friends over at DOT loves data, we’re able to glean relevant insights and bring them to life. Beautiful execution is just as important for both comprehension and buy in.

We go deeper than just beautification though, with plenty of nous in the digital automation space. Rather than being salesy, it's about targeted communications through smarter connections.

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Brand

Trade Me Rebrand

Exploration was the order of the day for this collaborative approach to revamping one of New Zealand’s most popular online brands. Tackling the brief from an evolutionary perspective, we pushed, prodded and poked Kevin the Kiwi before putting him back together again. Tolerant little fella.

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Print + Digital + Brand + Packaging

Sacred Spring Gin

When Takaka-based micro distillery Dancing Sands told us the story of their premium gin, we envisaged a clean break from the spirit’s traditional European and Colonial roots. We developed the name, brand identity, packaging and web presence for this uniquely New Zealand product that demands to be seen and tasted.

Enjoy! Citrus strictly optional.

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Print + Digital + Brand + Packaging

NZ Rugby Events

It makes us feel quite privileged to work with NZ Rugby on a regular basis, creating collateral and communications for special events in the rugby calendar like the World Cup and Chicago Test match. Take a peek here…

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Print + Brand

Nike Teamwear

You could say there are a few football fans here in the studio. That’s why we’re delighted to get our little designer hands all over the annual catalogue that brings the world’s best football brand to New Zealand.

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Motion

EightyOne Showreel

What's better than beautiful design? When it moves, that's what. Check out the highlights of our recent animation, motion graphics and videography here.

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