We love to make stuff. It’s all about better than the last, more fun than the first and wondering what’s next. We are EightyOne, but we’re younger than we sound.
We’ve all got our favourite rugby moments – it’s fair to say we Kiwis love talking about the game.
But a lot of us also find it hard to talk when it comes to some of the more challenging things in life. This year EightyOne teamed up with Movember to create a series of TeamTalk Coasters that will raise money for men’s mental health.
Coverage of women’s sport in New Zealand is no laughing matter. We want to increase the profile of our female athletes and champion greater media coverage. If we’re serious about making change, let’s do it on a scale never seen before, like gaining the naming rights to the Basin Reserve.
An act like this requires your support, so please help us increase visibility for our women in sport and make a donation today.
We worked with WellingtonNZ (WREDA) to create a campaign centred around the thought that Wellington inspires and invigorates all those who visit, making you feel young again. It suggests that a break in the Capital may be able to reverse the aging process; something we call The Wellington Effect.
Power-shift is a brand awareness campaign like no other. A nationwide campaign featuring unique, interactive out of home installations, interactive mall panels using gesture and facial recognition technology, foot traffic counters and user controlled Phantom Billsticker panels all designed to entertain, amuse and empower their audience.
This year, we couldn’t have been prouder to have worked behind the scenes, helping Kiwibank honour two very special individuals who have selflessly given their time, vision and creativity to make a positive impact within their communities and the country as a whole.
On the back of some data led digital acquisition work, EightyOne were engaged to review the Trade Me Insurance platform and develop a visual identity across TMI’s existing website structure, video content and digital presence.
In partnership with Octave we examined the current content structure, tone of voice, information architecture and user experience and then worked with TMI to develop a set of recommendations to refresh their content and experience.
Changing the logo of a football club is a big deal. Do it for the wrong reasons, or in the wrong way, and a club can lose thousands of fans. And let’s face it, we need all the fans we can get!
To us the Phoenix logo just wasn’t Wellington enough. Great football logos are simple, strong, and represent the area they come from. So we made the new logo a pared back version of the old one. We made it solid black on Phoenix Yellow. We made the lines stronger and cleaner.
David Reid Homes asked us to create a platform that is true to their unique processes and outcomes. We set out to speak to their high level of craft in building and design and their core message of Designed for You.
Our core idea is that everything starts with a blank piece of paper. We wanted to show the process of designing a house with David Reid Homes as an effortless process with an impeccable level of craftsmanship.