Traditional sampling campaigns might work for washing powder, or muesli bars… but not a stimulating new coffee range.

For L’affare’s Amp'd Fruit and Sweet Velvet launch we knew we had to match the ingenuity of the roasters with our execution. L’affare needed an event that the people who were lucky enough to be there would never forget.

We gave them a cryptically unbranded campaign for a journey into the unknown.