To get more locals through the door of Wellington’s premiere contemporary art museum, we needed to remind them the art was accessible to all.
in gallery visitation
to the website were new
ONLINE THROUGH GOOGLE DISPLAY NETWORK
To increase visitation, we first needed to get people talking about the gallery and its exhibitions. So, we asked locals to speak their mind and be totally honest about the art at City Gallery Wellington. Uncensored and off-the-cuff, we received a whole range of views from all sorts of people.
