We started by consolidating Inland Revenue’s key info and resources for the construction industry in one place – a landing page. Called the Tax Toolbox, it makes daunting topics easier to access and navigate.

To demonstrate how these tax resources could save-time and reduce stress, we destroyed the ultimate symbol of the tax worry – calculators.

The result was a campaign that motivated tradies to do something about their tax. The campaign went live across online, social, radio and in-store activations, and the executions were so well-liked that partners including radio stations and retail stores proactively asked us for more material to run.