Te Papa

Exhibition Launches

OVERVIEW

When a major exhibition arrives at Te Papa, they want Kiwis around the country to know about it. We’ve now worked closely with our national museum on three major exhibitions, collaborating with their marketing team to develop campaign creative, including for the Terracotta Warriors, which became Te Papa’s most popular exhibit ever.

in-depth analysis provided by DOt loves data
campaign outcomes

198,021 VISITORS

TO THE TERRACOTTA WARRIORS

1.7 MILLION

PEOPLE REACHED VIA SOCIAL FOR WONDERLAND EXHIBITION

40% ABOVE TARGET

FOR SURREALIST ART TICKET SALES after 57 days

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“To promote our major exhibitions we need a collaborative, creative partner that provides brilliant, simple ideas which capture the NZ public’s imagination. EightyOne always delivers with high quality animation story-telling and are a delight to work with.”

BRIDGETTE YATES, MARKETING MANAGER, TE PAPA TONGAREWA MUSEUM OF NEW ZEALAND

NZ Post

Thinking Outside the Square Stamps