BCITO has been trusted by tradies for decades to help train and qualify thousands of apprentices. But with overseas rivals looking to increase their market share, we needed to highlight BCITO’s value to local communities.
To reinforce BCITO’s unrivalled commitment to New Zealand, we released a country-wide series of town welcome signs. From big cities to rural towns, each bespoke sign told locals exactly how many tradies in their community are BCITO trained.
