Powershop

It's a power shop

OVERVIEW

For the third instalment of our successful Powershop campaign featuring the iconic pink personification of power, we lift the lid on the one-of-a-kind experience of being a Powershop customer.

Hint – it’s all in the name.

in-depth analysis provided by DOt loves data
campaign outcomes

7 POINT

increase in brand awareness

3 POINT

increase in consideration

‘It’s a power shop’

ranked the most distinctive brand asset in the category

SILVER AXIS

ART DIRECTION

SILVER AXIS

TV or Cinema, Online - Above 30" (Single)

Aisles and aisles of power.

It’s a shop. A shop that sells power. No free TVs, or free power after hours. A place where the customer is king. Free to choose when and how to buy the power they need, putting themselves more in charge of their energy consumption.

Long-form video introduces a new brand world inside a surreal interpretation of the classic corner store, full of unique characters each with their own power-purchasing quirks.

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Short-form video, OOH, digital and social was used to dramatise relatable shopping moments and highlight a variety of benefits.

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"This campaign builds a unique identity upon the brand’s differentiating proposition, injecting a bit of fun around
the idea you can visit our shop anytime, anywhere.”

Annalies Kruiniger, marketing lead, Powershop
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